Leading Czech telecommunications company Cesky Telecom said Tuesday that it has entered into an agreement with fast-food restaurant KFC to offer Wi-Fi at five restaurants in Prague. Further expansion is likely, the two companies said in a statement.
Cesky Telecom offers a free pilot program for Wi-Fi through the fall and expects to introduce a paid Wi-Fi service after its pilot program ends. The total number of wireless access points will reach 42 throughout the country as a result of Tuesday’s agreement with KFC.
Several companies are in the race to roll out Wi-Fi services in the Czech Republic even as some analysts have cautioned that a coherent business model has yet to be developed that is capable of making money.
Glenn Fleishman reviews the business of free Wi-Fi access and provides examples where it may make sense.
Perhaps it’s time to re-define the mission of a fast food restaurant. Comfort and amenities for the mobile workforce might include couches, small rental offices and childcare in a relaxed, neighborhbood environment. Portland’s Urban Grind Coffee Shop has all that.
.gif)
