T-Mobile has launched a mobile newsstand, delivering content twice daily to handsets, and plans to introduce more branded titles next year.
News Express consists of four channels carrying news, sports, weather and entertainment, which are refreshed twice a day, at 8am and 5pm, with additional ad-hoc breaking news delivered on top.
The interactive reports are delivered in Macromedia Flash Lite 1.1. Flash Lite is a Flash Player designed specifically for mobile phones.
News Express is currently available for download on Nokia 3650, Nokia 6600, Nokia 7610, and Sony Ericsson P900 handsets in Europe. It is accessed via an icon, which is pre-loaded on selected handsets, or is free to download via T-Zones.
Content is delivered automatically in the background of this application, allowing customers to read information offline with no need to connect and no download time. The service is free to all UK customers until the end of October, after which it is expected to cost 6 a month.
Sandy Munro, marketing director of T-Mobile UK, said: “News Express is one of the cornerstones of our mobile multimedia product offerings. The service is easy to read as a newspaper, offers a rich news experience with a slick interactive feel and our customers can trial it free till the end of October.” He added: “Moving forward, we plan on expanding News Express with additional news and lifestyle magazines, effectively creating an mobile newsstand.”
Jeff Jarvis likes RedEye as a model for the electronic magazine. Bold, concise, graphic.
Cleaner front pages might help.
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