Real people will be Road Tripping across Pennsylvania this summer, sharing their adventures through Web logs, digital photography and videos on the Pennsylvania Tourism Office’s Web site, VisitPA.com.
Pennsylvania is the first state to use blogs as a direct-to-consumer tourism-marketing tactic.
It won’t be the last.
Casting “Tom” was inspired. Look around your local community radio station or alt weekly for characters. Perhaps a Thelma and Louise or multi-cultural, gay/straight, liberal/conservative, and environmental/science teams might work.
Where are local graduate students going this summer? Where is Dishwasher Pete?
Give everyone a $500 Canon S2 and a $350 Nokia tablet. Stand back.
Characters, an issue and a good story are the basic elements. Mix.
When it comes to traveling abroad, William O’Neal, senior editor at ZD Net, says your choice of carriers is limited to those who operate on GSM networks, such as Cingular and T-Mobile.
He has a good list of smart phones.
