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“We will not stop until every San Franciscan has access to free wireless Internet service”
- San Francisco Mayor Gavin Newsom.

Amid rumors of Google mixing it up with WiFi, San Francisco Officials are expected today to take the first steps in process to bring universal Wi-Fi to all its citizens.

The city’s TechConnect strategy aims to provide free or low-cost high-speed Internet access across San Francisco’s hilly, 49-square-mile area. The city wants to enable mobile or portable Wi-Fi connectivity via handheld PDAs or cell phones.

San Francisco’s 49 square mile “cloud” is expected to cost $10 million to $18 million, similar to Philadelphia’s 135-square-mile cloud, projected to cost $15 million to $18 million. San Francisco’s hilly topography makes coverage more expensive.

The TechConnect initiative will focus on bringing affordable access to low-income citizens, according to the Mayor. “Providing universal, affordable, wireless broadband access is just the first phase of our new TechConnect strategy that will bring the promise of technology to low-income and disadvantaged citizens,” Newsom stated.

The start of the Request for Information and Comment process, beginning today, marks a 45-day public process in which all interested parties public, private and nonprofit can contribute ideas for the network.

Dell and other computer makers have pledged thousands of computers that will be given to residents of poorer neighborhoods, reports SF Gate. “We are going to be able to wire the city in a dynamic way so the entire city is a hot zone, but we are also going to be able to provide equipment in an unprecedented way,” Newsom said.

Meanwhile, AnchorFree Wireless has launched free Wi-Fi hotzones in San Francisco’s Marina District, Fillmore, Castro and Union Square, in the heart of San Francisco’s shopping district. The 245-foot-long plaza is home to the largest Macy’s store West of New York City.

Tourists and locals alike can access the Internet wirelessly at no cost along Union Square and by cafes located on the square. AnchorFree is also providing free Wi-Fi Internet access to attendees of the Blog Business Summit, going on this week in San Francisco, August 17 – 19.

AnchorFree is providing free Wi-Fi for San Franciscans (at least some of them) – without spending a dime in taxpayer money.

AnchorFree’s service initially charged $19.95 a month but switched to free connections in March. Their goal is to make free service profitable through location-based advertising on its home page and a cut of e-commerce transactions.

Feeva (formerly UnwireNow), built the hot spot in Union Square and attracted Google as a sponsor.

According to Om Malik:

Google s interest in Feeva likely stems from the startup’s proprietary technology, which can determine the location of every Wi-Fi user and would allow Google to serve up advertising and maps based on real-time data.

The Union Square WiFi network was a joint partnership with the Mayor s Office of Economic and Workforce Development, the Department of Telecommunications and Information Services, the Recreation and Parks Department, Terabeam Wireless and UnwireNow(Feeva). Starting with this pilot project, the Mayor’s Office has directed DTIS to work with city departments to develop a citywide wireless broadband policy and explore other opportunities to use wireless broadband services throughout San Francisco.

Feeva is reportedly readying more free hotspots in California, Florida, New York, and Washington.

San Francisco may be poised to unveil plans for one of the most progressive “city clouds” yet — if they can figure out the “free” part.

Location Based Services might also develop around some of these (free) software packages:

At its simplest level, location-based services can tell you where you are. More advanced services can use your location to enhance information lookups, publish presence information, and create unique games — all while preserving privacy (or not). Every wireless access point broadcasts a unique identifier, which can be used to determine your position.

David Haskin’s says:

You’re walking past a coffee shop when your phone vibrates and a cents-off coupon for a latte automatically appears on-screen. That type of marketing is so intoxicatingly attractive to businesses that they forget how repulsive it is to users. This is a bad idea that refuses to die.

According to C/Net’s Declan McCullagh, the FCC wants the ability to track Wi-fi phones like the ZyXel P-2000W VoIP WiFi phone ($179), which lets you can make phone calls wherever there’s a hotspot. The FCC wants to “track” users, creating an “inventory” of every Wi-Fi access point in the United States, and compiling an “access jack inventory” for wired VoIP users, or mandating that Net phones include GPS.

One Response to “San Francisco’s Location-Based Ads”

[...] The first patent that is key is Patent# 6326918, which lays down the groundwork for Geographic-based advertising in a wireless environment, which Google and San Francisco seem to have talked about before. [...]

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