I got email out of nowhere from Sprint telling me that they’d read my blog and wanted to offer me a chance to use a new, high-speed phone free for six months. The email said:
The Sprint Ambassador Team recently visited Buzzmachine.com and wants to invite you to participate in our Ambassador Program.The Sprint Ambassador Program is all about exploring our latest products and services and allows you to give direct feedback to Sprint. We recently launched the Sprint Power Vision (SM) Network and want to provide you with the full experience, at no charge. Sprint Power Vision Network enables customers to download data at faster speeds and experience new data products.The email and the terms and conditions ask to receive feedback but do not require it. I’ll take them at their word that they want feedback and if they get and use response from customers, that can only help them. If I were them, I’d publicize the ideas and feedback I got from customers and used. That is the real feedback loop.And wisely, not a word is said about blogging this. If they tried to buy publicity with phones, that would not be good. But they’re smarter than that: They know that a blogger must blog. And so here it is: free publicity. And if I find anything noteworthy about the phone, I may blog it again. The publicity they get is not controllable. I could hate the phone (but I probably won’t since I am a gadget addict and a speed freak… and I could also buy the phone and hate it and blog that). It’s a risk, but a small risk well worth taking.