Sprint Nextel today launched a local cell phone directory service to find nearby resources such as restaurants, driving directions, and movie times.
The $2.99 a month service, called “Find It!,” combines GPS and directory information from InfoSpace to let users search out locations without having to enter a zip code or know where they are.
The J2Me application is available on a range of Sprint Nextel phones. Customers pinpoint their location through automated GPS or location systems, with preset entries such as zip code, address or intersection.
- Local Quick Clicks - Find local business listings and locations with maps and driving directions with minimal clicking.
- One-Stop Searching - A single search location for Yellow Pages, White Pages, Maps, Directions, Movie Listings and more.
- Find People by Name or Number - Search using only first and last name, or by entering a phone number to find out to whom it belongs.
- What’s Nearby - Access details on what’s close with one click on the phone, even if the caller doesn’t know exactly where they are.
- Click to Connect - Make phone calls with one click instead of dialing the entire number.
Existing services, including a local search service from Google, are more awkward to use than the InfoSpace offering, say some analysts. Market researchers project the U.S. market size for mobile directory assistance at more than $3 billion in 2006.
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