Mexens Technology today announced the availability of two new versions of its Navizon API: one for the Web and for Mobile devices.

By triangulating signals from surrounding Wi-Fi access points and cell towers, the Navizon Web API can pin point the location of the end user. Targeted, location-based content is then delivered.

Navizon is a software-only wireless positioning system that uses Wi-Fi access points and Cellular towers to help the users find their way in most major metropolitan areas.

The virtual GPS device can be used in many ways:

• Brick and mortar chains can indicate their closest point of presence.
• Travelers will be able to locate themselves on their laptops and find their way to their next destination.
• Security and payment processing companies will be able to use this technology as an extra layer of protection against fraud.

Software developers will be able to use the Navizon positioning engine in their own mobile application, making it “location aware,” even on standard devices that are not equipped with a GPS device.

This can be done through Wi-Fi and the Cellular positioning engines included in the Navizon API.

In addition, a reward system has been ported to the API so that applications that are running on devices equipped with GPS devices can find a new source of revenues if they include the Navizon API.

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Posted by Sam Churchill on Monday, October 9th, 2006 at 4:38 am.