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According to Telephony Magazine, Qualcomm’s MediaFLO network is attracting the attention of almost every major carrier in the industry. Both Sprint and T-Mobile are testing the technology, though neither has given the commitment that Verizon Wireless has, of a commercial launch planned for the first quarter.

That launch, however, promises to be a big one. With Digital Broadcast Video-Hand-held service providers Modeo and HiWire nipping at its heels, MediaFLO USA plans to go live in 20 to 30 markets in the first quarter and already has live networks covering entire metropolitan areas from Las Vegas to Chicago.

MediaFLO USA President Gina Lombardi said the next few months will be a flurry of activity for Qualcomm as it finally goes public with the details of its much vaunted mobile TV service.

In the coming weeks, Qualcomm will announce its first content deals with major TV broadcasters. And as Verizon Wireless prepares for its unveiling, the full scope of the channel lineup, vendor handset deals and market footprint will be revealed.

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