Starting next year, Verizon Wireless will put banner ads on its mobile news, weather and sports sites, according the New York Times.
“We know we can make significant dollars in mobile Web advertising in 2007,” said John Harrobin, vice president of marketing and digital media for Verizon Wireless. “That said, we likely will not — we want to take it carefully and methodically, and enable the right experience.” More generally, he added, “Mobile advertising is going to take off in 2007.”
Sprint launched mobile advertising on its content this October. Ovum Research says advertisers in 2005 spent $45 million on mobile ads. That number is expected to more than double in 2006 with advertising spending by 2010 expected to reach $1.3 billion.
Handsets with higher-resolution displays and faster network technologies, such as EVDO and 3G, will enable richer advertising - and consumers pay the data bill!
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