Wireless subscribers still covet broad network coverage—and will switch carriers to get it, reports RCR News.
According to comScore Networks, about 27 percent of survey respondents who had switched to a new carrier cited “better coverage” as their primary reason for switching, comScore found. Switching to get lower prices was the second most popular reason overall, although a majority of T-Mobile USA Inc. subscribers cited lower pricing as their primary reason for switching to the carrier.
ComScore found that 50 percent of those surveyed used text messaging and 30 percent used their mobile devices to send and receive e-mails. Meanwhile, only 17 percent subscribed to mobile Internet services—while 34 percent said they had the option but didn’t subscribe, and 37 percent said they either didn’t have the option or were unsure if they did.
.gif)
