Nokia and WaveMarket, a pioneer in location- based services, have entered into collaboration to offer location-based tracking services to carriers worldwide.
The reseller agreement will bring WaveMarket’s entire product suite to Nokia customers. WaveMarket applications include family safety, pet tracking, enterprise tracking, mobile location dating, mobile locations searches and StreetHive — a friend-finding and social networking application.
WaveMarket says its WaveAlert is the only platform offering active, as opposed to passive, alerting. Users can be notified when they are near something important to them, like a good friend who happens to be in their neighborhood, and carriers have a platform that solves the tremendous technical challenges required for alerting services.
Nokia will also integrate WaveMarket’s patented WaveAlert technology into its iGMLC network infrastructure. The first Nokia LBS application based on WaveMarket’s technology is Nokia LBS Push, launched at the 3GSM World Congress.
WaveAlert algorithms predict the location of all tracked assets in the network in real time and actively requests location information from the user’s handset. In addition to dramatically reducing location polling rates and solving the problems associated with launching alert-based LBS, WaveAlert is said to reduce network costs.
GPS-WIRELESS 2007 brings the top executives together, March 1-2 in San Francisco, to discuss location based services, fleet and asset management. LBS Zone, Geospatial News and Directions Magazine cover news in the field.
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