LG Electronics announced it will install Google Inc.’s software for cellphones on “millions” of LG phones through a new partnership between the two companies. The agreement is the latest such handset deal for Google, which announced similar deals with Motorola, Sony Ericsson, Samsung and others.
“Building on our efforts to set new standards for wireless handsets, we are excited to partner with Google to offer extra value to consumers with enhanced mobile Internet experiences,” said Paul Bae, an LG VP. “LG’s mobile devices, combined with Google, will provide consumers with easy access to their favorite Internet services even without a PC and make it easy for them to stay connected while in motion.”
LG said it would install Google’s Mobile Maps, Mobile Gmail and Blogger Mobile applications on its phones (which include the Prada, an iPhone look-alike, and the LG VX9400, which picks up Verizon’s mobile tv).
Meanwhile, Yahoo! Go for Windows Mobile devices will enable consumers to use it on 75 Windows Mobile devices from major manufacturers.
In total the service will be supported by more than 175 different mobile phone models, including more than 100 models available today.
In other news, SanDisk announced a 4-gigabyte microSD High Capacity (SDHC) card. The largest capacity of the world’s smallest removable flash memory card, the 4GB microSDHC can store more than 2,000 digital songs for use on their LG VX9400 and VX8700 phones or up to 16 hours of MPEG 4 video. The 4GB SanDisk microSDHD will be available for $129.99 at Verizon Wireless on May 1.
Mobile television provider MobiTV cut a deal with Yahoo to place advertisements on mobile content, including video, banner and text ads. Yahoo will deliver ads across both MobiTV’s live and premium programming, starting later this year. NBC Universal will make full-length primetime on demand programming available over MobiTV. MobiTV powers AT&T Broadband TV and Sprint and Cingular.
The market for mobile advertising in the United States last year reached $421 million and should grow to $4.8 billion in 2011, according to market research firm eMarketer.