CBS: Free Mobile Content



CBS will team with the nation’s three largest wireless network operators to offer free, ad-supported content across computers, mobile phones and other devices, reports RCR News.

The network will provide content from a rotating list of shows including “Survivor,” “CBS Evening News,” “Late Show with David Letterman” and “CSI: Crime Scene Investigation,” as well as programming from its archives. Mobile partners for the initiative including Cingular, Verizon Wireless, Sprint Nextel Corp. and MediaFLO USA; online distributors will include AOL, Microsoft Corp., Comcast and Sling Media.

Nearly a year ago, CBS launched a home for its programming dubbed “Innertube.” Now, rather than restricting its programming to one branded hub, viewers will now have their pick of online venues. The network said it will begin selling ad inventory “in the coming weeks.”

The move comes three weeks after NBC Universal and News Corp. announced a similar joint venture. Google and its YouTube video-sharing site are NOT included as online partners for these joint ventures.

The NBCU and News Corp. venture represents “the largest Internet video-distribution network ever assembled,” the companies claimed, reaching 96% of monthly unique visitors to U.S. Web sites. That video site is scheduled to debut this summer with “thousands of hours of full-length programming, movies and clips” from NBCU’s and Fox’s cable channels, as well as national broadcast channels, Universal Pictures and 20th Century Fox.

ABC, CBS and NBC find themselves with a shrinking 12% off the air market share and the ATSC digital system which generally requires rooftop antennas.

Posted by Sam Churchill on .

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