Sprint Nextel recently introduced a new series of data packages, offering options at similar or equal price points, but targeted to different customers. The carrier is offering six different CDMA-based consumer data packages, dubbed Vision Packs. They include packages that focus on navigation, music, television, as well as expanding the carrier’s basic Vision offering while retaining the same price points as it previously offered.

Current Vision customers will not see a change in their bills, according to Sprint Nextel spokeswoman Emmy Anderson—but they’ll have access to 99-cent music downloads and $3 per-day use of the carrier’s turn-by-turn GPS navigation service.

Sprint Nextel kept its basic price points of $15, $20 and $25 per month for data packages, but changed the $20 price point from an enhanced general data package to the service-specific packages for music, television and navigation. The two $25 options include a “premier” package that includes all of its services; and a business-focused data pack that includes navigation.

The music package includes the basic data offering plus 50 streaming audio stations (previously the carrier only offered access to 10 channels) and a music video channel. The navigation pack tacks on unlimited use of the GPS navigation application to the basic option, and the television package includes an extra 20 channels on top of the basic entertainment package.

Posted by Sam Churchill on Friday, April 20th, 2007 at 1:33 pm.