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McSignage

Hello Mr. Yukkamoto and welcome back to the GAP! — Minority Report

McDonald’s Singapore is using digital signage to attract customers, reports Broadcast Engineering. In the initial phase of an Asia-wide program, 67 of 127 Singapore restaurants have been outfitted with interactive digital signage technology.

Diners can interact by sending text messages that are displayed on an array of 42in screens. In the digital signage-enhanced McDonald’s environment, guests can engage one another in chat-like conversations, respond to running content or live feeds and even generate classified ads that run on a news ticker.

The project utilized a Core 2 Duo display box (the Advantech DSA 3400), and Ryarc’s CampaignManager software. The new digital signage network, built by C-nario, will also allow sports fans to watch five-hour long video and audio streaming of sporting events every Saturday and Sunday.

C-nario’s digital signage technology will feature advertising rotated at intervals to maximize exposure based on the measured average times spent in the restaurant sitting areas. Touch-screen kiosks linked to restaurants’ points-of-sale will issue coupons to eligible customers notified via the digital screens. Music selected based on predetermined parameters will also be streamed across various locations.

The McDonald’s deployment is a result of a partnership between global digital signage provider C-nario, Singapore-based content provider At-Life and ABI Digital, an integration and operations company. The in-store network is now available to more than 2 million McDonald’s patrons monthly.

C-nario also runs a signage platform for Microsoft at New York’s JFK Airport. As passengers walk across the length of the moving beltway, forty 70 inch LCD screens display fully synchronized content, managed through C-nario’s Messenger system.

Marc Ecko made a digital sign with a bluetooth interface to enable people to post graffiti. People use their cellphone, via bluetooth, to spray their own sign with the cursor of their phone.

Digital Signage Weekly covers the beat. Cisco’s Digital Signage targets training and shoppers. Look for it at a mall near you…but first wrap your RF-ID driver’s license in tinfoil.