The Palo Alto Research Center is developing a new mobile application, code-named “Magitti,” reports C/Net. It suggests local venues for shopping and other activities based on location, time of day, preferences and past behavior.
This shot shows two views of the main page. The image on the left shows the list of merchants nearby, and the image on the right shows the touch-screen interface that allows users to navigate with a flip of the thumb.
The more you interact with it–showing preference for things and rating them–the more it learns about your personal tastes, and its suggestions reflect that. It uses collaborative filtering to recommend things that others with similar tastes like and allows people to input their own ratings and reviews.
A leisure city guide system will be commercialized by Dai Nippon Printing (DNP) in Japan, with trials scheduled to start in the spring and general availability in that country in spring 2009. There’s no word on whether the principals plan to bring it to the U.S.
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