Nokia today announced Nokia Comes With Music, a program that enables people to buy a Nokia device with a year of unlimited access to millions of tunes. Once the year is complete, customers can keep all their music without having to worry about it disappearing when their subscription is over. Nokia hopes to be more competitive with Apple, which operates its iTunes service, and Microsoft, which has its Zune music player and online store.
The new product was announced at Nokia World, their big annual show. It also described plans to expand its Ovi Web site and turn it into a “personal dashboard” where users can manage and share digital photos and videos with friends, and access third-party services such as the Flickr photo service.
“We set out to create the music experience that people are telling us they are looking for – all the music they want in the form of unlimited downloads to their mobile device and PC,” said Anssi Vanjoki, Executive Vice President and General Manager, Multimedia, Nokia. “Even if you listened to music 24 hours a day, seven days a week, you would still only scratch the surface of the music that we’re making available. Comes with Music fulfils our dream to give consumers all the music they want, wherever they want it, while rewarding the artists who create it.”
The program will launch with Universal Music Group International, and Nokia is in discussion with the remaining major international labels.
Universal Music Group International Chairman/CEO Lucian Grainge was at Nokia World to launch the program with Nokia. “The brand of the service will be free, so it may well be a free subscription. Our revenues will come from the sale of the device,” he explained. It comes with DRM so it can’t be easily copied to the desktop or played on competing Zune or iPods.