Advertisers are falling over themselves to pay for video clips, says Valley Wag. According to numbers gathered by WebVideoReport, the Wall Street Journal charges a $90 CPM, or cost per thousand views, for the 15 second prerolls which play before its Web videos while MySpace asks a $25 CPM.
Here’s a snapshot of some preroll CPM rates.
- Wall Street Journal: 15-second preroll. $90 cpm.
- CondeNet: Preroll and companion ads. Undisclosed rate.
- Advertising Age: Preroll and videos in banner. Flat rate of approximately $15,200 for four weeks and $124,800 for 48 weeks.
- YouTube: Homepage video ads, video ads, traditional display ads. At least $50,000 spent within 90 days. On brand channels, $250,000 across Google and YouTube with $100,000 to YouTube only.
- MetaCafe: Homepage player, search results player, preroll, overlay, companion ads next to prerolls and overlays. $10 to $35 CPM.
- No Good TV: Banner ads, overlays, skyscrapers, alpha video, transitional pages and full channel sponsorship, preroll and postroll. $15 to $40 CPM
- MySpace: Preroll, midroll, 5-second preroll bumpers, banners and display ads on pages with video. $25 CPM
Assuming there’s something to watch.
Here’s Top Gear with an unusual drag race.
