YouTube Mobilizes



YouTube today unveiled a new mobile service at m.youtube.com that it said will carry most of YouTube’s catalog, or tens of millions of videos. YouTube, a unit of Google, says it is extending its service to a broader range of devices used by 100 million consumers worldwide that use high-speed links to stream videos to mobile phones.

According to the NY Times, the site will also have personalization and community features, so users will be able to log in and subscribe to certain channels or have easy access to their favorite videos. And they’ll be able to upload videos directly from their mobile devices.

Here’s what’s changed:

  • Millions of videos: YouTube for Mobile now features tens of millions of videos, which includes most of the videos already available on YouTube.com and your own uploaded videos.
  • Community on the go: You can now access your YouTube account, your Favorites, your own uploaded Videos and your favorite Channels. You can also share, rate, and comment directly from the mobile website to other YouTube users.
  • Mobile phone uploads available within moments: Now if you upload videos from your phone to YouTube via email/mms, they will appear within moments on both m.youtube.com and www.youtube.com. This means you can easily share videos you capture on your phone with your friends and family. All you need to do is create a mobile profile at www.youtube.com/mobile.
  • Global: Global: YouTube for Mobile is available and localized for the UK, Italy, France, Spain, Netherlands, Poland, Brazil, Canada, Mexico, Australia, Hong Kong, Taiwan, New Zealand, Germany, and Russia.

Sprint, Verizon, AT&T (and the iPhone), currently can receive some YouTube content, but it’s only a small amount. This is making available most of everything on YouTube.

For now, it will be free of ads. The new site is intended to get existing users of YouTube mobile to spend more time on the site and to increase the YouTube mobile audience. Whether advertising will be successful on mobile devices is still anyone’s guess.

Now that’s Homeland Security!

Posted by Sam Churchill on .

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