Super Bowl: To All the Ships at Sea

Posted by Sam Churchill on

U.S. sailors and Marines aboard ships in the Pacific can watch Super Bowl XLII this Sunday while at sea using Raytheon’s Global Broadcasting Service.

Global Broadcast Service (GBS) is a high-speed, wideband military satellite communications system that broadcasts near real-time data, such as imagery, video, weather, and other intelligence to joint military forces around the world. GBS service, capable of delivering 24 megabits/sec to antennas as small as 22 inches in diameter.

GBS uses primarily COTS technologies. The system operates over Ka-band transponders on Navy UHF Follow-On satellites and Ku-band transponders on leased commercial satellites. It boasts throughput measured in terabytes and transmission rates of up to 96 megabits per second per satellite, allowing it to provide imagery and video feeds to the field.

Three fixed uplink facilities providing near-global coverage are located in Wahiawa, HI, Norfolk, VA, and Sigonella, Italy. Several other mobile units are located around the world.

Advertisers paying a record $2.7 million for a 30-second spot in Sunday’s Super Bowl broadcast are counting on Internet tie-ins to deliver more bang for their big bucks.

    Super Bowl TV ads by the numbers

    $2.7 million: Average cost of a 30-second
    ad to be shown during Sunday’s Super Bowl

    63: Number of 30-second spots scheduled. All are sold.

    $275 million: Estimate of Fox’s total ad revenue from the game and pre-and post-game shows.

  • Pepsi will launch a new Web promotion with a stunt-filled ad featuring pop star Justin Timberlake being tossed into a pond, dragged through a soccer game and slammed into a mailbox. Pepsi consumers will be able to redeem points for music downloads from through a special Web site.
  • has launched a Twitter channel where you can get the headlines and interact with the topics via mobile or internet.
  • Sprint’s Super Bowl XLII Mobile Website, includes information on Super Bowl events and attractions, a “Top 10″ list of things to do in Arizona, and in-depth game analysis and opinion. The site will also provide access to concert information, ringers and screen savers, and a variety of video segments throughout Super Bowl week.
  • NFL Mobile, available only to Sprint customers, will also be updated with Super Bowl XLII-specific news and information, Super Bowl archive video highlights, a daily blog from NFL Network’s Adam Schefter.
  • Verizon’s V CAST Mobile TV features ESPN Mobile TV, FOX Mobile, MTV, NBC 2GO, NBC News2GO, and Nickelodeon. Monthly access packages range from $13 to $25 per month. Four V CAST Mobile TV-enabled phones are currently available: the Voyager by LG ($299.99), Samsung SCH-u620 ($99.99), the LG VX9400 ($149.99), and the MOTORIZR Z6tv ($179.99).

DailyWireless has more on Super Bowl XLII behind the scenes technology.

Posted by Sam Churchill on Friday, February 1st, 2008 at 7:59 am .

Leave a Reply