Nokia: We Control the Vertical

Posted by Sam Churchill on

There is nothing wrong with your television set. Do not attempt to adjust the picture. We are controlling transmission. — The Outer Limits

Nokia president and CEO, Olli-Pekka Kallasvuo, declared at the Mobile World Congress, that Nokia — not Google — will “reshape the Internet”, according to EE Times. Its global market share reached 40 percent at the end of 2007 and it’s moving into location based services, big time.

Nokia says their Maps 2.0 will enable a “context-aware Internet” that combines multimedia features, Internet and Assisted- GPS, “We can bring more relevant and powerful context” to users browsing on the Internet, claimed Kallasvuo, who said Nokia will deliver “navigation out of a car and bringing it to a sidewalk for pedestrians.”

Nokia Maps 2.0, for select devices, is available on the Nokia Beta Labs Web site at Users will get a free, three-day navigation trial for Walk and Drive as also a free 10 minutes city guide trial. Maps 2.0 adds the option to purchase multimedia guides featuring photos, videos, and audio streams.

The beta offers satellite maps in 200 cities worldwide. Satellite maps can be turned on when browsing the map and also in “Walk”. The satellite maps are downloaded over the air and are saved automatically. Next time you start Maps the satellite maps will be there, no need to download them again.

Meanwhile, current version of Nokia Maps and Nokia Map Loader are freely available for download for select devices at It should work but not fully tested with all devices using Symbian S60 3rd Edition, Feature Pack 1, including N81, N81 8GB, N82, N95, N95 8GB, and E90.

While Nokia admits both Google and Nokia share “a similar vision” for “operator-independent cross-platform software stacks,” Nokia’s Savander added: “Google’s Android is still a Power Point presentation.”

ARM is demonstrating a prototype Android phone at the Mobile World Congress in Barcelona this week. But Savander believes Google’s platform still faces a significant amount of engineering work.

Nokia also announced it was in talks to offer phone access to social networking site Facebook and launched its new free media-sharing service “Share on Ovi”, which it opened for live testing last week. Nokia’s new own media-sharing site allows people to share photos and videos, and is built on technology acquired last year with the U.S. firm Twango.

Posted by Sam Churchill on Monday, February 11th, 2008 at 1:00 pm .

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