TechCrunch notes that the Interactive Advertising Bureau has a preliminary estimate of $21.1 billion for U.S. Internet ads in 2007, a 25 percent increase over 2006.
Meanwhile, the Kelsey Group puts U.S. Internet advertising at $22.5 billion for 2007 (IDC, as previously reportedby TechCrunch, is at the high end with $25.5 billion).
The Kelsey Group also provides a global estimate of $45 billion for Internet advertising, which is 7.4 percent of the total $600 billion global advertising market.
Related DailyWireless articles include; Car WiFi Radio: Huge, Video Ad Rates, Microsoft Mobilizes Ads, Ad Tech: WiFi & More, Ad-supported Music Site, Open Ads, JiWire + MetroFi = Location-based Ads, Market Projections: Pick a Number, and $10B Ad Bet - and Counting.
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