Digital Signage Expo and Interactive Technology Expo is going on this week in Las Vegas.
Digital Signage Expo was named one of the fifty fastest-growing shows in North America by Tradeshow Week Magazine. It’s what the world is coming to. On your phone. Around town.
Clear Channel Outdoor UK is launching a suite of mobile services to enable agencies to interact directly with consumers through the outdoor medium.
The new services, branded Clear Channel Interact, will allow consumers to opt-in to find out more information about an advertiser, download mobile vouchers for special offers, access mobile websites or find the nearest store, gym, cinema or other desired location.
According to the Wall Street Journal, companies you’ve never heard of called NebuAd, Project Rialto, Phorm, Frontporch and Adzilla are pitching tools to Internet service providers that will enable them to track users and show them relevant ads. Esther Dyson is investing in Dopplr, because social networks change the way that advertising works.
The opposite of digital signage is the Cuttlefish — the King of Camouflage.
The cuttlefish in Roger Hanlon’s laboratory have skin that takes on new colors and patterns faster than the digital signs in Times Square.
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