Roundbox, is demonstrating multiple datacast applications at CTIA Wireless 2008. These applications, called Active Wallpaper and Datacast Radio, leverage the advanced capabilities of Qualcomm’s MediaFLO System for mobile datacasting.
Active Wallpaper passively listens to the broadcast network for new information allowing the application to scale to an infinite number of subscribers without consuming additional bandwidth.
Datacast Radio associates album art, song lyrics, liner notes, and other content with basic audio channels, providing a much richer listening experience.
Roundbox says it’s the only end-to-end solution on the market today for developing and deploying third-party datacast applications. Applications can incorporate live interactive TV, video clips, music, real-time news, weather, sports, stocks and emergency alerts.
“This datacast demonstration illustrates how the MediaFLO System provides not just the best mobile television experience in the industry, but also provides a powerful platform for deploying a variety of revenue-generating applications,” said Mike Coad, vice president, product management and partner relations, Qualcomm MediaFLO Technologies.
“Datacast is a powerful element that can extend the services of many content and applications providers. This demonstration showcases how content providers can use datacast technologies to deliver entirely new rich media experiences to mobile operators and subscribers worldwide,” said Vinod Valloppillil, vice president, product marketing at Roundbox.
“Unlocking this potential requires data delivery capabilities and economics which are only provided by mobile broadcast technology.”
Frost & Sullivan expects mobile datacast revenues to contribute an additional $3 to $5 per month per mobile broadcast subscriber by 2010.”
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