The Lady Chablis: It’s like my mother always said: “Two tears in a bucket, motherfuck it.”
John Kelso: Hmm. I’ll have to remember that one.
- Midnight in the Garden of Good and Evil
AT&T is offering consumers three ways to experience the 2008 Masters Tournament — on the TV, the PC and the wireless device.
AT&T will be providing golf fans with live footage and on-demand content from the Augusta National across all three screens via AT&T U-verse TV (IPTV),
AT&T blue room (a dedicated broadband channel specializing in music and sports events), and MobiTV (for wireless mobile video).
In addition to previews, daily highlights and player interviews offered during the 2008 Masters Tournament, this year’s content offerings will also include live feeds and Masters Extra — one hour of live Masters programming daily before cable and network broadcasts.
“Consumers today crave connectivity,” said Dan York, head of content and programming, AT&T Entertainment Services. “They want to be able to access great content no matter where they are. Through our agreement with the Masters, we’re able to deliver even more iconic footage to more people in more places than ever before.”
All Masters programming will be available to AT&T customers at no additional charge (service and wireless-data-plan subscriptions may apply)
ESPN will provide live broadband streaming coverage of the 2008 Masters Tournament to fans across ESPN.com, ESPN360.com and Masters.org. This is the sixth consecutive year that ESPN has collaborated with the Masters for digital media coverage, although this year it will include expanded content.
The agreement includes live streaming of all ESPN HD telecasts on ESPN360.com as well as live coverage on Masters.org, live “look-ins” and extensive highlights on ESPN.com, an original online putting game and fantasy and trivia games. ESPN has exclusive U.S. TV rights to the first two rounds of the Masters Tournament and the Par 3 Contest.
With telco entering in the quadruple play of video, Internet, phone and cell phone, it seems that video over IP is part of a video future, explains Broadcast Engineering.
Sports Illustrated Digital has launched MySI Mobile. The company tapped Action Engine’s Mobile Application Platform to develop the application.
Sports Illustrated launched the application at the beginning of the March Madness, the Men’s Basketball Championship last month. Sports fans could use it to select and track scores, schedules and standings of their favorite teams, view popular SI photos, read sports news and set calendar updates for upcoming games.
This year 105 countries will carry the Masters on ESPN networks through ESPN television, online, mobile and broadband platforms.
The Masters is available in Asia ( 28 countries, 140 million households via ESS) Latin America (52 countries, 21.9 million households), and Canada (8.5 million households via TSN/RDS) and north Africa and the Middle East (24 countries, 1.2 million households).
In other news, the city of Augusta, Georgia is going ahead with its plan to deploy a large wireless network (4 square miles) in partnership with a local ISP, reports MuniWireless. The state of Georgia has contributed about $600,000 and the city another $281,000 to the project, says Informationweek. The city will cover most of the capital cost of the network but will hire an ISP to operate the network and share revenues with the city. An RFP is expected in 2 weeks.
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