Advertising on mobile devices will exceed $1 billion this year and could increase to about $7.6 billion by 2013, according to a report from Juniper Research.
Streamed and broadcast TV services will become the most lucrative delivery channel for mobile advertising by 2010, said the research company.
Short message service campaigns account for the largest proportion of mobile advertising budgets today, but ad spending on mobile TV services is expected to grow from $335 million to more than $2.5 billion in 2013. Idle-screen advertising will grow from $7 million this year to more than $500 million by 2013, according to Juniper.
The report found about 1.5 billion users will receive SMS advertising this year. China and the Far East are expected to remain the largest regional market for mobile ad spending through 2013, with revenues rising from $414 million this year to more than $2.1 billion in 2012, said the firm.
Telephony reviews the telecommunications business by the numbers while the annual Telecommunications Industry Association Market Review and Forecast has the global picture for 2007:
- Worldwide telecom revenue totaled $3.5 trillion, up 11.2 % from 2006.
- The U.S. market accounted for $1 trillion of that total, with domestic revenue up 8.3%.
- Europe was the largest telecom market at $1.2 trillion (8.6% growth), followed by the U.S. and then Asia/Pacific at $880 billion (17.1% growth).
- Landline revenue fell 4.6% (to $299.3 billion) while wireless revenue rose 11.2%.
- 40% of residential landlines were bundled with another service, up from 26% from 2006.
- There were 69 million broadband subscribers, twice the level of 2004.
- Cable MSOs garnered an 8.5% share of all telephone lines and 52% of all CLEC lines.
- VoIP accounted for 16.2% of residential lines, up from 10.3% in 2006.
- Data services were 15.8% of wireless revenues, up from 9.8% in 2006.
- U.S. equipment revenue was $188.2 billion, up 5.6% from 2006.
- 12.3 million fiber miles were deployed in the U.S., up from 4.8 million in 2003.
- Spending by wireless carriers on infrastructure and R&D grew 2.3%.
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