Smartphone users spend an average of four hours and thirty-eight minutes per month browsing the mobile Web in the United States and two and a half hours per month in Britain, reports mobile research firm M:Metrics. Social networking and Internet commerce are among the biggest draws.
According to March data, active mobile Web users in the United States spent an average of one hour and thirty-nine minutes in the month browsing Craigslist on their smartphone. In the United Kingdom, Facebook commanded the most time spent browsing in the month, with visitors dedicating an average of one hour and forty-five minutes.
In the U.S., Facebook ranks fourth in terms of time spent browsing, after eBay and MySpace, with Disney’s Go.com rounding out the top five. In the UK, the remaining top sites by browsing time are the mobile operator 3’s portal, Sky TV, Microsoft’s Live and BBC.
Top Domains by Time Spent Browsing per Month: Britain Domain Company Total ------ ------- ----- Total Total 2:24:58 facebook.com TheFacebook, Inc 1:44:47 three.co.uk Hutchison Whampoa Limited 1:30:51 sky.com British Sky Broadcasting Group Plc 1:15:28 live.com Microsoft Corporation 1:11:06 bbc.co.uk British Broadcasting Corporation (BBC) 0:48:10 Top Domains by Time Spent Browsing per Month: United States Domain Company Total ------ ------- ----- Total Total 4:37:48 craigslist.org Craigslist, Inc. 1:38:51 ebay.com eBay Inc. 1:25:41 myspace.com News Corporation 1:25:13 facebook.com TheFacebook, Inc 1:24:09 go.com The Walt Disney Company 1:07:04
In the United States, on the days they visited each site, consumers spent an average of 22 minutes on Craigslist, 29 minutes on eBay, 16 minutes on MySpace, 14 minutes on Facebook and 18 minutes on Go.com.
This data is derived from actual user behaviors among those with Windows, Symbian and Palm handsets. M:Metrics uses sophisticated on-device metering technologies to capture the mobile browsing and messaging activities among its panel of 3,500 smartphone users in the United States and the United Kingdom.
M:Metrics says it has the world’s largest monthly survey of mobile subscribers as well as automated data collection methodologies.
