AT&T, an Olympics sponsor and official telecommunications provider to the U.S team will have an exclusive MediaFLO mobile TV channel.
The new channel, NBC Olympics 2Go, is set to launch August 8 at the beginning of the games and marks the third channel for NBC on the permanent 10-channel deck in addition to the limited-time channels routinely offered for special events.
NBC’s coverage will be channeled to AT&T for the mobile broadcast feed, although AT&T did secure sole rights for live competition footage and commentary on the MediaFLO platform.
AT&T will play NBC’s coverage of the games on its mobile TV broadcast service and its Media Net deck while Verizon’s mobile offering will be limited to streaming video only on its V Cast video deck that will include daily highlights, breaking news, scores and results and more.
Customers of AT&T’s U-verse and Verizon’s FiOS TV will get on-demand access to events at the games, footage from past games and highlights. On the broadband side, the carriers’ plans are near identical as well with both launching more than 20 live streaming feeds from the games when the games begin.