CherryPal: 2 Watt PC

Posted by Sam Churchill on

The $250 CherryPal C-100, new “green” PC, consumes only 2 watts of power, compared with the 100 watts of some desktops. It is designed for “cloud computing“.

For software, the device ships with the productivity suite, Apple iTunes, a CherryPal-branded media player and instant messaging client. The computer’s OS, open source Debian Linux, is inaccessible to the user. The Mozilla Firefox browser provides the user interface. Local flash storage holds the most frequently used files. All files and software are synchronized with backups in cloud storage.

Our goal was to offer a computer that has everything a desktop PC has today, but at a much lower price, consuming much less power and completely hassle free,” said Max Seybold, CEO of CherryPal (Mountain View, Calif.). It’s based on embedded Linux and stripped down to support Open Office, FireFox browser, iTunes, instant messaging and multimedia access.

The tiny, 10.5-ounce CherryPal has no keyboard or moving parts but includes USB and VGA connections, plus integrated 802.11g Wi-Fi and Ethernet ports. Four gigabytes of local flash memory for storage that acts as cache in addition to the 50 Gbytes of free cloud network storage.

“There are three cores in the MPC5121e, including an 800-MIPS [million instructions per second] main core, plus a multimedia core and a graphics processor core that offloads the main core,” said Mike Bryars, global manager for Mobile GT Computing at Freescale. Freescale’s mobileGT processor runs at just 400 MHz, but CherryPal claims that users will attain speeds comparable to desktop PCs as a result of the claimed efficiency of its cloud-based software model. Communications with the cloud are encrypted, upgrades are automatic and applications are claimed to be immune to viruses.

There is no contract for the CherryPal, nor any monthly fees, and 50GB of lifetime storage is included. The company says that the cloud will be ad revenue-supported starting in Q4 2008. CherryPal says units will be seeded to “Brand Angels” first. The $250 device is expected to be shipping later this month.

In other news, TiVo and Amazon are teaming up.

Owners of TiVo video recorders will see, in TiVo’s various onscreen menus, links to buy products like CDs, DVDs and books, says the NY Times. TiVo plans to begin offering this feature to advertisers and programmers in the months ahead, so that the chance to buy products and have them delivered will be presented to viewers during commercials and even alongside product placements during live shows.

TiVo’s purchase feature “is a harbinger of what television ultimately should become,” said Timothy Hanlon, senior vice president for Denuo, the media futures division of the Publicis Groupe. “But TiVo is only in around four million plus homes. From a national advertising perspective, if it doesn’t get beyond that base it remains nothing more than a curiosity.”

Since last year, TiVos owners have been able to download movies and televisions shows to their set-top boxes from Amazon’s digital video store, now called Amazon Video on Demand.

Posted by Sam Churchill on Tuesday, July 22nd, 2008 at 7:24 am .

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