License to Print Money

Posted by Sam Churchill on

Google’s Sergey Brin estimated that “iPhone users do 30 times as many mobile web searches as users of other devices,” reports Search Engine Watch. Google anticipates search volume will increase as the iPhone and other sophisticated devices encourage mobile search.

As Search Engine Watch explains, “Mobile phones offer less space for mobile advertising. That’s offset by the fact that queries are localized. Through GPS, it’s easy to identify a person’s location. Advertisers in close proximity can serve time and location-sensitive offers for fine-tuned targeting”.

On Sunday July 13, Apple announced that 10,000,000 apps had been downloaded via the App Store. A little over a week later – on July 21st, 25 million apps have been downloaded.

So why is this important, asks Ryan Spoon? Do the math.

Raven Zachary, research director of the 451 Group and founder of iPhoneDevCamp, explains it all in a word — money.

With Apple’s Apps Store, people are getting rich overnight.

He ran some numbers and projected some initial revenue estimates this week at Mobile Portland. His presentation will be posted here shortly. The dollars made by developers in the last two weeks will take your breath away.

Posted by Sam Churchill on Wednesday, July 30th, 2008 at 12:45 pm .

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