Sprint Nextel is targeting parents of trick-or-treaters by halving the price of its GPS-based child-locating service. Starting today, parents can now use Sprint Family Locator, including recent enhancements, for just $5 per month.
Sprint Family Locator allows parents to view the location of their children from a Web-enabled phone or computer. Sprint has also upgraded the offering, adding 3D maps, pushpin places for favorite locations, and the ability by users to customize the app by uploading photos of family members.
“Sprint has always been proud to offer the wireless family locator service with the most compatible phones and fewest plan limitations, and now we’ve made Sprint Family Locator the least expensive in the industry,” said Len Barlik, Sprint’s VP of wireless and wireline services.
The application was developed by WaveMarket, and Sprint Nextel became the first carrier to offer GPS-based child-tracking with its launch in April 2006. The service has seen an average of more than 3 million location requests per month since June, according to the operator.
It may be getting some stiff competition from the open applications marketplace on iPhone app store and T-Mobile’s G-1 Market. And speaking of Androids . . .
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