AdMob’s November 2008 Mobile Metrics Report says iPhone requests grew 52% month to month, reaching a total of 359 million. This in turn gave iPhone 6.3% of total requests or 9.9% of U.S.-based requests.
Apple had an astounding 78.5 percent of the Wi-Fi activity on mobile devices for November, reports AdMob. Some 42% of all ad requests come in over WiFi instead of a mobile operator network, with the iPhone having by far the most WiFi usage. WiFi-only devices such as the iPod Touch and Sony PlayStation Portable also generated significant traffic. A similar result is expected to happen with WiFi-enabled devices like the T-Mobile G1 and BlackBerry Bold.
Other highlights from the November 2008 report (pdf):
- In the US, 8% of total requests in November were on WiFi networks, up from 3% in August. iPhone WiFi usage is generally higher on iPhone specific sites and applications than on “normal” mobile sites.
- In the UK, 8% of requests in November were on WiFi networks, up from 4% in August. After the iPhone and iPod Touch, the Nokia N95 and other N series phones are the leading WiFi devices.
- Worldwide requests were flat in November at 5.8 billion. Requests from North America, Western Europe, Latin America, and Eastern Europe each increased more than 10% month over month.
- The T-Mobile G1 generated 15 million requests in November and already represents 7% of all T-Mobile traffic. Android had a 2% share of smartphone operating system traffic in the US.
AdMob can place ads within other iPhone apps. The effectiveness of mobile ads is questioned by some.
