Ohio-based HarborLink Network is deploying free, ad-based Wi-Fi service at British Petrolium gas stations throughout the United States and Canada. The free Wi-Fi is now available to BPs more than 9,000 franchisees throughout North America, using Ruckus Wireless WiFi gear.
HarborLink is using the Ruckus Wireless ZoneFlex Smart Wi-Fi system. With the Ruckus ZoneFlex 2942, HarborLink created a pre-configured turnkey Smart Wi-Fi package that could be sent to BP sites and easily installed. The Ruckus FlexMaster Wi-Fi management system automatically connects to update the hotspot status and download any new software.
HarborLink also delivers customized content and advertising specific to each location. The radios automatically call home to keep everything as simple as possible. BP provides its contractors with a package that has an access point and all the requisite promotional materials.
According to WiFi Planet, end users are automatically redirected to HarborLinks Network Operating Center using the WISPr (Wireless Internet Service Provider roaming) protocol with the Ruckus FlexMaster management platform monitoring each system. Using the TR-069 protocol enables automatic remote management to a central system, says David Callisch, Ruckus’ vice president of marketing.
The gas station owner doesnt have to do any configuration at all. They literally plug it in, says Callisch.
The system can be also be used for more than public WiFi access. “It can be used for digital signage, it can be used for back end operations, it can be used for all kinds of different applications—so getting a reliable connection that can do much more than just vanilla data traffic was important,” Callisch says.
In other news, Boingo Wireless is now the providing Wi-Fi for Austin’s Airport (AUS).
Air travelers can use an existing Boingo account, or an account with one of Boingo’s many roaming partners. A Boingo Unlimited account costs $9.95 a month, or a 24-hour pass for $7.95. Boingo, and its Concourse Communications Group subsidiary, operate wired and wireless networks at 55 airports worldwide, including 29 of the top 100 North American airports, as well as Washington State Ferries.