Computers Beat Radio in Media Study
Posted by Sam Churchill on March 27th, 2009A $3.5 million, year-long Video Consumer Mapping study, conducted on behalf of AC Nielsen, found that younger baby boomers (age 45-54) consume the most video media while confirming that traditional “live” television remains the proverbial “800-pound gorilla” in the video media arena. Consumers in the 45-54 age group average the most daily screen time (just [...]

