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Amazon.com chief executive Jeff Bezos says Kindle books now account for 35 percent of all titles (correction, that’s 35% of the titles available on both Kindle and paper formats), and Kindle will eventually read more than just Amazon’s electronic book formats.

In an on-stage interview at Wired’s conference on disruptive technology, Bezos said he prefers to keep Amazon’s Kindle business separate from its e-book business. Bezos also said he considered selling the Kindle at a discount in return for buyers agreeing to buy a certain number of books or paying $60 a month for content subscription.

But Bezos says, he prefers the simpler option of selling hardware at a profitable price and having people pay separately for content, rather than following the model used by wireless carriers in offering cellular phones for a low price in return for two-year service contracts.

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