LTE Marketing Ramps Up

Posted by Sam Churchill on

Motorola launched its LTE drive tour in Sweden today, to demonstrate their Long Term Evolution technology to operators from across Scandinavia.

During the drive tour, visitors will witness LTE’s mobile broadband performance on the move in an urban environment via an LTE-enabled van. The demonstration will include hand-over between sectors and a number of demanding, bandwidth hungry video applications – including live TV over LTE.

The LTE network, which includes two Motorola LTE eNodeBs running on commercial hardware, is operating at 2.6GHz. It was deployed and optimised in just 10 days, says Motorola.

Inside the van, which also toured the streets of Barcelona at Mobile World Congress earlier this year, visitors will see Standard Definition (SD) and High Definition (HD) streaming video from a Motorola video-on-demand server, as well as voice over IP calls, web browsing, file downloads and other high bandwidth and low latency Internet-based applications.

Swedish cellular operator TeliaSonera selected Ericsson to build the world’s first commercial LTE site in Stockholm. There are no paying customers on it, but it will be part of the Nordic carrier’s commercial LTE network in Sweden’s capital city. It is scheduled to go live in 2010. The Swedish carrier will also use LTE gear from Huawei Technologies. Huawei has been aggressive in LTE development.

Ericsson is currently the largest LTE proponent. Ericsson expects 80% of mobile broadband services will be enabled by cellular by 2012, using HSPA and LTE technologies. Ericsson CEO Carl-Henric Svanberg said the bulk of mobile broadband deployments in the coming five years will be based on HSPA.

But Huawei faces little competition in the market for LTE gear, opines Om Malik, with Nortel and Alcatel-Lucent in financial difficulty.

Vodafone will use Huwaei gear in its LTE trials where Vodafone Germany and Huawei will test the performance of LTE in the 790-862MHz band using Huawei’ s end-to-end LTE solution. Huwaei opened a Long Term Evolution laboratory in Richardson, Texas. In June, Huawei launched what it proclaimed the world’s first commercial WiMax distributed base station (DBS) with four transmitters and four receivers (4T4Rs).

Motorola is actively involved in LTE trails with operators in North America, Europe and Asia, and earlier this year launched its LTE trial network and testing lab in Swindon, United Kingdom. Earlier this year, Motorola deployed a live 700MHz LTE demonstration network in Las Vegas, replicating their 2.6GHz live LTE experience in Barcelona. In addition to the collaborative trials with operators, Motorola is actively engaged with the TD-LTE trials initiated by China’s Ministry of Industry and Information Technology, as part of its efforts to develop a globally competitive TD-LTE industry.

Ericsson’s CEO believes LTE will always have a price advantage — through volume — reports Om Malik. Ericsson drew a comparison to India, where GSM-enabled handsets enjoy a price advantage over their CDMA counterparts. “It will be the same for LTE and WiMAX,” he said. “In the end it will be about the economies of scale.”

The ITU says their IMT-Advanced specification will be the only “true” 4G system. It calls for 100 Mbit/s downloads and a 1 Gbit/s link for stationary or local area connections. The ITU has said two specifications, 802.16m (or WiMax 2) and LTE-Advanced, will be considered, and it’s also possible that the Chinese government will submit its own specification for consideration.

Meanwhile, Motorola’s WiMAX infrastructure was used by Clearwire in Portland, Atlanta and Las Vegas. The Atlanta area is served by more than 400 cell sites that utilize Motorola’s WAP 400 and WAP 450 Diversity Access Point products. The WAP 400 and WAP 450 utilize tower top power amplifiers linked by their fiber optic cable with the base control unit housed in a small outdoor cabinet situated at the bottom of the tower.

Related Dailywireless articles include; Sweden Tests LTE, Verizon LTE: 30 US Markets by 2010, Mobile Supercomputing , China Mobile: TD-SCDMA to Penetrate 70% of Country, Huawei: Clear Sailing on WiMAX?, and Mobile World Congress: HSPA, WiMAX & LTE Faceoff.

Posted by Sam Churchill on Wednesday, August 12th, 2009 at 12:08 pm .

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