A survey recently carried out by ABI Research in the United States indicates Cellular Modem Uptake is Limited by Service Cost.
Typical cellular modem users currently pay $50-$60/month for mobile data services from national providers. Respondents who don’t currently own cellular modems but are interested in them, however, place a significantly lower value – somewhere between less than $10 and $30/month – on that service.
“Over 47% of US survey respondents had at least some interest in cellular modems and their willingness to pay for mobile data service is at half of current market prices,” notes analyst Jeff Orr.
“In the US at least, consumers want a mobile data service costing no more than their home broadband.”
