According to AdMob’s October, 2009 mobile metrics report, the iPhone/iPod Touch and Android phones accounted for 75 percent of mobile Web traffic in the U.S., up from a combined 65 percent in September, 2009.
But Android is quickly rising as a strong second, increasing share from 17 percent in September, 2009 to 20 percent in October, 2009. The iPhone and iPod Touch gained even more, however, going from 48 percent to 55 percent share. Meanwhile Blackberry ’s mobile Web traffic share went down from 14 percent to 12 percent, and Palm’s webOS shrank from 10 percent to 5 percent.
Other findings;
- HTC leads in Android sales, thanks to availability of three different devices.
- Motorola Droid launched on November 6 already represented 24 percent of all Android requests in AdMob’s network worldwide even though the device is available only in the US.
- Worldwide requests from Android devices increased 5.8 times since April 2009 in the AdMob network.
- The Motorola CLIQ generated 6% of Android traffic worldwide as on November 18th 2009.
- Worldwide requests from RIM devices increased 44 percent over the last six months in the AdMob network.
On a global basis, the iPhone OS now accounts for 50 percent of all mobile traffic, up from 43 percent the month before. Android has an 11 percent global share, which makes it third globally after Nokia/Symbian’s 25 percent share. The U.S. makes up 49 percent of all the mobile Web traffic, according to AdMob’s stats.
AdMob was recently acquired by Google for $750 million.
In other news, today Google is expanding the availability of Google Maps Navigation, with turn by turn directions, to devices running Android 1.6 (Donut) and higher, such as the T-Mobile myTouch 3G and the G1.
Yankee Group estimates that nearly 7 billion U.S. smartphone app downloads will garner $4.2 billion in revenue by 2013. And with the number of smartphone users set to quadruple to 160 million at the same time, Yankee Group uses just two words to describe the market to come: gold rush.
Yankee Group says forty-one percent of consumers are likely to choose an advanced OS phone as their next mobile phone and smartphones will grow to 38 percent of all handsets by 2013, representing the largest growth opportunity within mobile devices.
