Mobile Outlook: Good

According to the International Telecommunication Union (ITU), the number of mobile subscriptions per 100 people stood at 12.1% globally in 2000. By the end of 2009, it had risen to an estimated 67%, representing around 4.6 billion total mobile subscriptions.

Over the past 5 years, the total number of fixed broadband subscribers has grown more than threefold, from about 150 million in 2004, to almost 500 million by the end of 2009.

ITU estimates that three quarters of households now own a television set and over a quarter of people globally – some 1.9bn – now have access to a computer at home.

The ITU says this demonstrates the huge market potential for converged devices, as the mobile, television and Internet worlds collide.

Users of the iPhone and Android phones use their devices similarly, according to eMarketer.com, a marketing intelligence firm.

ComScore found that 37 percent of U.S. mobile users had heard of Android in November 2009, up from 22 percent in August, “likely due to the Verizon Droid ad campaign.” Some 17 percent of mobile users in the market for a new smartphone in the next three months planned to buy an Android phone, compared with 20 percent who would pick up an iPhone.

The data also showed that usage patterns for Android and iPhone owners were very similar, but e-mail oddly tracked behind on Android devices. This is likely due to the immaturity of the mail application that ships with Android and not a change in use patterns, says eMarketer.

Worldwide, paid social network advertising is expected to reach $2.2 billion in 2009 and $2.5 billion in 2010, a 14% increase.

Marketers will continue to make social networks a priority for 2010, but a significant portion of their spending will go toward building and maintaining a social network presence, says eMarketer.

The cost of phone service will stop the globalization of the mobile web. Perhaps upstarts offering Mobile WiMAX with voice and video – and no legacy to protect – will offer the best shot at delivering a truly connected world.

Posted by Sam Churchill on .

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