Fast Company reviews some of The Tech of the 2010 Olympic Winter Games.
Here’s a brief synopsis:
- NBC’s TODAYshow will feature live, 360-degree, interactive video (Seth Wescott shares gold and Wayne Gretzky talks Olympic hockey), in a broadcast first. The 360 degree videos allow you to view the TODAY set on Vancouver’s Grouse Mountain. “This technology truly puts the viewer in the director’s chair,” said Larry Logan, chief marketing officer, Immersive Media. “The audience will see interviews with athletes, on-set antics amongst the anchors and more in a fresh new powerful way.”
- The International Olympics Committee’s Facebook page. Has updates from Olympic athletes like Shaun White and has contests and giveaways.
- OlympiciPhone apps compiled by iPhoneHacks. Some of the best include; CTVOlympics.ca, the official app, with a complete schedule, news, and medal announcements; 2010Guide, for tracking nearby events with GPS if you’re in Vancouver; and SportLogik, with a glossary of events.
- Google’s Street View Snowmobile lets you can take a virtual tour of the slopes. They’ve also used Google SketchUp to create 3-D renderings of every Olympic venue. Meanwhile, Bing Maps has a Streetside tour of Vancouver.
- Twitter and NBC have both put together lists of authentic athletes’ Twitter accounts.
- NBC’s Live Twitter Tracker has a world-class user interface (below). Projected, it would make a great live media wall.
I enjoy NBC’s prime-time mixdown. I’m impressed by NBC’s ability to create a lively, seamless package in just hours. They know how to keep me engaged.