Adobe and Wired Team for Tablets

Posted by Sam Churchill on

Last week at TED, Wired Magazine demoed the Wired Reader. In this video (below), Adobe and Wired explains why the tablet is such a groundbreaking opportunity for magazines (although it doesn’t explain why Flash isn’t available on the iPad).

The content was created in Adobe InDesign, as is the case for the print magazine, with the same designers adding interactive elements, from photo galleries and video to animations, along with adapting the designs so it looks great in both portrait and landscape orientation.

In Barcelona this week, Adobe announced that AIR would run on Android, and Adobe has already announced its Packager for iPhone tool that will allow Flash apps (including AIR) to run on Apple mobile platforms. AIR already runs natively on Mac, Windows and Linux operating systems and announced a new series of Flash 10.1 runtimes for Windows Mobile, Nokia S60/Symbian, Palm WebOS, and Android phones (but not RIM’s Blackberry, iPhone or iPad). Adobe maintains that Flash is “critical to the web”.

Daniel Eran Dilger (above) makes the case for Apple refusing to support Flash on the iPhone and iPad. Since the iPhone debuted in 2007, Apple has refused support for Flash. Apple is promoting HTML 5 because it enables the company to compete in rich media delivery on the web (against Flash), create rich web apps in MobileMe, and support third party web apps on its iPhone and Mac platforms, while reducing its exposure to incompatibilities and security issues related to third party web-alternative plugins such as Flash and Silverlight.

The New York Times announced last month that it would begin charging readers of its website in early 2011, using a “metered model” that will offer users free access to a set number of articles before they will be asked to pay. Top New York Times executives expressed confidence Friday that a plan to start charging readers of the newspaper’s website from next year will not result in a significant loss of traffic.

“We intend to remain the largest newspaper-owned website in the world,” Nisenholtz said at “PaidContent 2010,” a day-long conference here hosted by technology and media website PaidContent.

Researcher BIA/Kelsey is forecasting that local online media will grow from $15.2 billion to $36.7 billion, for a compound annual growth rate of 19.3 percent over the next four years. In terms of total spending, online only had a 5.4 percent slice of the local ad revenue pie in 2009. Mobile had just 0.1 percent. By contrast, newspapers had 21.5 percent, the second largest category after direct mail with 28.9 percent share of total local ad dollars.

Posted by Sam Churchill on Friday, February 19th, 2010 at 8:54 am .

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