eMarketer says wireless usage and advertising in Brazil, Russia, India and China is expected to explode in the next few years. There will be more mobile Internet users in China in 2010 than the entire population of the US, says the market research company.
Highlights:
- Over 200 million mobile subscribers in both Brazil and Russia by 2014
- 853 million subscribers in India by 2014
- 1.3 billion subscribers and 957 million mobile Internet users in China by 2014
Aggregate mobile advertising spending levels in China are still low relative to the size of the mobile Internet user base. Nevertheless, the growth trend is significant, concludes eMarketer.
In related news, Boston-based uLocate recently debuted WHERE ads, a “hyper-local ad network” that aims to deliver geographically and contextually relevant ads. uLocate will make WHERE Ads available to other publishing platforms as well.
