Love it or hate it – Transit TV is broadcasting to video monitors on Los Angeles Metro buses throughout the County, says Metro.net, the county’s transit service.
Transit TV, now owned and operated by TEZO Systems, a company that specializes in GPS based advertising, funds its programming by advertising. TEZO’s “Geo-Ads” link local small businesses with bus riders.
Metro.net explains how it works:
Advertisers pay a nominal daily fee (as low as $.99) based on ridership.
- As the bus approaches the advertised business along the route a banner ad pops up on the Transit TV display for 30 seconds.
- Advertisers are also given a Transit TV email address that riders can email from their mobile devices for electronic coupons.
The targeted advertising helps local business attract nearby customers.
The redesigned service includes news and weather updates from the Associated Press (sometimes anchored by actual Metro customers), as well as local reports in English and Spanish from NBC and Telemundo. Other new features include interactive word games, trivia questions and essay and art contests for which passengers can win prizes.
Transit TV is well received by Metro riders, says the bus system. In customer surveys, more than 84 percent of riders say they prefer being on a bus with the monitors.
Dailywireless has more on How to Create Transit Applications.
