Mobile advertising has struggled to gain momentum during the past few years, but Apple’s tablet introduces more power on a bigger screen, says Mediapost.
Tablets could change everything. The iPad sold 300,000 units on the first day. Analysts believe about 50 competitors will bring versions to market. Apple, Google and Yahoo are all planning a big push in the mobile space.
- Apple is likely to introduce its mobile ad platform Thursday, reports All Things D. In January Apple purchased Quattro Wireless for $275 million. Quattro Wireless analyzes more than 10 billion mobile actions each month to target and optimize ad campaigns. It’s available on the Android and iPhone
- Google’s purchase of AdMob is now under intense scrutiny by the FTC for anti-competitive issues. The Federal Trade Commission may be preparing to challenge the proposed deal on antitrust concerns, a news report said Tuesday. Google wants Apple to debut its plans for mobile advertising, in hopes that it will get the FTC off its back by proving that Google won’t dominate the mobile ad space, says Mobile Marketing Watch.
- Engineers at Yahoo have begun to create a dynamic layout, so when the consumer reloads the home screen — which resembles a living room with couch, magazines and television — they will get a different experience. Perhaps the next time a consumer launches the application they see a can of Coca-Cola, cup filled with Starbuck’s coffee, area rug from IKEA, and Bose speakers hooked up to the TV.
Of the 3,000 mobile app projects begun in the past 90 days, 67% were for iPhones, 22% for iPads.
“On mobile you have to oversimplify the advertising message,” says Sandeep Gupta, senior director of Yahoo applications. “The tablet may be bigger, but because it’s more entertaining, it’s less intrusive.”
