Denver is rolling out the nation’s most comprehensive bike-share program, notes the Denver Post. Denver’s launch with an expected 400 bikes will make it the first large- scale bike-sharing program in the nation, on par with Paris and Montreal.
B-cyle is “multimodal.” Leave your car at home, take a light rail or bus into the city, then bike to work or other errands. Reverse it to get back home.
The ride is free under 30 minutes. After 31 minutes, it’s $1.10 with a daily max capped at $65. An annual membership costs $65. Students and seniors ages 65 and up can receive discounts, bringing their annual rate to $45.
If you, um, forget, to bring the bike back, it will cost $1,000 to replace. That’s a direct debit out of the credit card you listed when you signed up. Lose a B-card? That’s $5.
Street View provides a ground-level, driver’s-eye view of the world. Now pedestrians and bikers can use it, too.
Geo-targeted advertising could offset costs. A solar panel in the rear might power it. Multi-media tour guides would be the value added.
Download a free app for your own smartphone. Complete with bike sharing ads.
Although unlikely, perhaps location-based advertising could provide essentially 100% of the required revenue stream (perhaps $15/day). Bike sharing might then be unmanaged and free.