The New Yorker wants to let readers pay once for digital access across the iPad, the Kindle and other platforms, says AdAge.
“We’re going to have a situation where if you pay us X dollars, you can have us in any form you like,” said New Yorker editor David Remnick during a panel on taking print brands online.
Current industry practice charges for each edition on each device. The New Yorker, for example, sells new print subscriptions for $39.95 a year, sells a Kindle edition for $2.99 a month and may sell the iPad app for something close to the print cover price, at $5.99 a week.
Meanwhile, Wired magazine is on Apple’s App Store now — for five bucks a pop.
Adobe’s idea was to create a single version that would run on all platforms, but Apple’s anti-Flash stance has made that a no-go, says All Things D. Instead, Condé will build an iPad-specific app, and one that works everywhere else.
The year long effort will allow Wired to simultaneously create both the print magazine and the enhanced digital version with the same set of authoring and design tools. Wired lays out the magazine using Adobe’s InDesign CS-5, then ports it to a variety of platforms.
