AOL Buys TechCrunch

AOL today announced it will buy technology blog TechCrunch, one of the most influential blogs in Silicon Valley. Michael Arrington, TechCrunch’s founder and editor, said that he would remain with TechCrunch for at least three years.

Earlier Tuesday, AOL bought Web video-syndication company 5min Media as the company looks to make its own video content more widely available.

Terms of both deals weren’t disclosed.

Business Insider heard the purchase price was $25 million, while CNBC’s sources say AOL paid $40 million. Weblogs, Inc. was purchased in October 2005 by AOL (which includes Engadget) for a reported $25 million.

Founded in 2005, TechCrunch and its network of websites now reach over 10 million unique visitors and draw more than 33 million page views per month. It operates a global network of dedicated properties from Europe to Japan, as well as specialized industry websites including MobileCrunch, CrunchGear and GreenTech.

Can a blog successfully take on trade publication networks like Conde Nast, Crain, Reed, Penton, IDG, FierceMarkets, TechWeb, Pennwell, TMC United Business Media, McGraw-Hill and Ziff Davis? TechCrunch has.

AOL recently hired hundreds of writers to create more original news and local content.

Portland’s Marshall Kirkpatrick, co-editor of ReadWriteWeb, says he was TechCrunch’s first hired writer and has some thoughts on Arrington and The Deal.

Unlike Engadget, the profile of TechCrunch’s audience tends toward angel investors, venture capitalists, executives and people highly interested in technology news. “There’s almost no overlap between the two,” said AOL sales chief Jeff Levick.

Dailywireless doesn’t play in the same ballpark as TechCrunch, of course.

We aggregate content, adding context and in-depth analysis. Dailywireless now has nearly 10,000 articles in our archive (this is post 9,994). Readers who earn more than $100K/year form our largest demographic block. Our CPM and monthly ad revenue would be golden – except for the fact that more income just reduces my monthly retirement income.

Dailywireless is largely a one man show — with help from Don Park.

Perhaps I could sell four, $25 CPM banner ads a month if I were more aggressive. That’s $10K/mo or $120K/year with our typical 100K pageviews per month.

Tying mobile devices, news, and social media together via tablet publishing, could be the next big thing. Too bad I’m not into social media.

A fairly high Google page rank has been critical to our 8.5 year run. What’s the secret to Google Page Rank? Beats me. I just follow my bliss.

UPDATE: Here’s Arrington on Why We Sold TechCrunch To AOL, And Where We Go From Here.

Posted by Sam Churchill on .

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