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Amazon’s Kindle took another step towards e-book platform ubiquity this morning with the launch of Kindle for the Web a browser-based version of the popular e-reader, notes Digital Daily. The service extends Kindle’s “Read the first chapter free” offer to the Web itself, providing book previews that can be read in-browser and shared via embed codes or services like Facebook and Twitter.

With Kindle for the Web, you can:

  • Read a book sample from Amazon.com without leaving your browser.
  • No download or installation required.
  • Share book samples with your friends via email or social networks.
  • Embed a book sample in your personal blog or website and earn referral fees on sales.

Authors and their fans, can earn referral fees from Amazon when customers complete book purchases using the links on their Web sites. But it’s an evolution of the Kindle platform, particularly if Kindle for The Web moves from a discovery tool to full-text e-reader.

Amazon says Kindle offers the largest selection of the most popular books people want to read. The U.S. Kindle Store now has more than 700,000 books, including New Releases and 108 of 111 New York Times Best Sellers. Over 575,000 of these books are $9.99 or less, including 80 New York Times Bestsellers.

Over 1.8 million free, out-of-copyright, pre-1923 books are also available to read on Kindle devices. Kindle lets you Buy Once, Read Everywhere–on Kindle, Kindle 3G, Kindle DX, iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices.

In other news, Kobo and Borders are set to release a new, improved wireless Kobo eReader this October for $139.99. It will compete with Barnes & Noble’s Wi-Fi Nook for $149 and Amazon’s $139 Wi-Fi Kindle. Like Amazon and Barnes & Noble, Kobo/Borders offers apps for multiple platforms, including the iPhone, iPad, Android smartphones, and PCs, so you can access your digital library on a variety of devices. Amazon is launching a tablet computer based on Google’s Android platform and an application store to accompany it, says TechCrunch.

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