Borders is now giving bloggers and independent authors the ability to easily publish and monetize content. Today the company announced that it has teamed with BookBrewer to launch BORDERS – GET PUBLISHED.
Unlike other self publishing platforms, BORDERS – GET PUBLISHED is designed to specifically empower bloggers to turn their content into eBooks. Bloggers can seamlessly develop, edit and sell content at whatever price they choose through the Borders eBook store and other eBook retailers.
Users are given the choice of two publishing packages:
- $89.99 Basic Publishing Package- BookBrewer will assign the book an ISBN (a $125 value), and will make it available to all major eBook stores at a price set by the writer. Royalties will be based on sales and will vary with each eBook retailer.
- $199.99 Advanced Publishing Package- Authors will receive a full version of their ePub file, which they will own and may share with friends, family or submit on their own to eBook stores.
The co-branded publishing service empowers independent authors to publish and sell eBooks through the Borders eBook store, powered by Kobo, as well as other eBook retailers.
Borders says creating an eBook can be done in a few simple steps using the intuitive BookBrewer tools.
Authors can add content by typing or copying and pasting it into an online form, or they can feed in their content from an existing Web site or blog. With the click of a button, they can arrange and edit content as they wish. The content is saved as an ePub file — the format most eBook stores require to sell a book.
You will be asked to set a price for your book (minimum $2.99, maximum $9.99), and for each book sold you will be paid 40-45% of the sale price, depending on the rules for each Retailer. BookBrewer will keep 25% of each sale.
BookBrewer is a subsidiary of Boulder, Colo.-based startup FeedBrewer, which creates multi-platform publishing solutions for mobile devices. You can follow BookBrewer on Twitter or on Facebook, and experiment with its eBook publishing tools at bookbrewer.com.
In other news, today The New York Times announced an improved version 2.0 of NYTimes for iPad. The latest version includes all sections, articles, videos, and photos for free. It will transition into a subscription service next year. The NYTimes App for iPad is an update to the previous Editors’ Choice App, which has been downloaded more than 650,000 times since it launched in April 2010.
Apple could sell as many as 45 million iPads during 2011, according to Brian White, an analyst with Ticonderoga Securities. Apple sold 3.27 million iPads as of June 30 and has created a promising new outlet for many news organizations, reports the WS Journal. You can sell ads and subscriptions.
Samsung plans to sell 10 million Galaxy Tab devices by the third quarter of 2011.
Current newspaper apps include:
- The NY Times’s app for the Galaxy will be free for a time, as will its full app for the iPad. In January 2011, the Times will begin charging for unlimited access to its website.
- The Wall Street Journal app is expected to offer its Android app on a subscription basis, according to a person familiar with the matter.
- USA Today, which has had over 1 million downloads of their iPad app.
- The Financial Times, with over 400,000 downloads, is in talks with other tablet makers
Related e-book articles on Dailywireless include; Mixx: Demographic of One, iWork Does ePub, 
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