Marketers are exploring a variety of ways to include advertising in ebooks, including sponsorships that give readers free books, notes the Wall Street Journal.
Videos, graphics or text with an advertiser’s message that appear when a person first starts a book or along the border of the digital pages are also in the works. Ads can be targeted based on the book’s content and the demographic and profile information of the reader.
One digital-book store, Wowio, is selling ads in the e-books users download from its site. Some Wowio e-books have three pages with promotions: an introduction and a closing page each with an ad, plus another full-page ad. The company also is experimenting with techniques to insert ads between chapters and to target ads using profile information that users submit to its website.
Wowio charges advertisers between $1 and $3 for each book downloaded and shares revenue with the publisher. The publisher determines how much of those ad dollars trickle down to the author.
But ads in e-books are likely to be a tough sell, says the WS Journal. For starters, most books sell only a few hundred thousand copies, not enough to interest most advertisers. And many author contracts say the writer has to approve any ads.
Venture Beat says the open nature of Google’s ebook store may eventually help the company grab a bigger slice of the market. You’ll eventually be able to purchase Google ebooks from multiple sources, as well as see them marketed on blogs and other sites on the web.
According to Forrester’s five-year forecast for eBooks in the U.S., 2010 will end with a total of $966 million in eBook sales. It’s expected to triple, with $3 billion in sales by 2015. At that point the industry will be forever altered, says the study’s author. Penguin Books sees ebooks hitting 10 percent of book sales next year (it’s currently four percent in the U.S.).
Forester says 14% of Americans — 27 million people – plan on purchasing a tablet device next year.
The e-book market is the fastest-growing segment of the bookselling industry. Goldman Sachs forecast in April that sales of e-books in the U.S. would rise by 47 percent each year sequentially until 2015. They forecast $3.2 billion in e-Book sales by 2015.
- Goldman forecasts Apple’s e-book market share to explode to a third of all e-books sold in 2015. Currently they have 10 percent of the market.
- Amazon’s has half the market share presently. Goldman expects Amazon sales to fall to 28 percent by 2015.
- Currently Barnes & Noble has just 5 percent market share. Goldman expects this to grow to 15 percent of e-book sales by 2010.
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